New
March 2026
Morning Glass
Pre-dawn patrol at Windansea. Clean lines, no crowd, and the crew out in force for the first swell of spring.
Read More →Our Story
Born on
the Coast
Wave Rider SD started in the water. Not in a boardroom, not on a mood board — on the coast of San Diego, between sessions at the local breaks we grew up surfing.
We build apparel for people who live this life. Every design reflects the culture, the energy, and the community that makes San Diego surfing unlike anywhere else.
From Ocean Beach to La Jolla Shores, the Wave Rider name means something. It means you're part of the lineup.